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“Apple’s iOS 13 update, released in September, includes regular reminders when apps are sucking up a user’s location data.

[…]

Right now opt-in rates to share data with apps when they’re not in use are often below 50%, said Benoit Grouchko, who runs the ad tech business Teemo that creates software for apps to collect location data. Three years ago those opt-in rates were closer to 100%, he said.”

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