Since #GDPR and the rise of privacy awareness, keeping trackers on your website is like betting climate change won’t impact you.
Google Analytics is already weakened by Brave browser, ad blockers, browsers extensions… Later this year, a single change in Safari (this one: https://fosstodon.org/@markosaric/104392496830100166) will impact keep away much more users (https://canistop.net/b/ios_saf) from Google data harvesting!
At work we’re self-hosting Matomo: 1) higher numbers (less blocking) 2) GDPR+privacy 3) you win clients because they love 1 and they fear messing with 2.
Unfortunately we often have to add crap (Google, Facebook…) on top of Matomo on client request.
But when a client says “our marketing team observed a drop in Google Analytics, blablabla”, our data are closer to reality than the Google Analytics one.
Eat this, marketing dpt.!
And this 👆 happened several times.
As a developer, your role is to work for the user and against people wanting trackers, not the other way.
Also, you’ll have to educate people inside of your company (and yourself). A lot.
Example: our social media dpt. unilaterally decided today that I had to urgently tenfold the JS payload by adding a Facebook pixel tracker and a LinkedIn one on the company’s website.
Lost cause: as I know they’re always last minute, I told them it couldn’t be done before end of months. “So let’s forget it for now.” But it means I’ll have to discuss why they want this, what it enables… Which is already boring. :p
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